Boost your brand with a tailored take.

Brand Strategy & Consulting

Brand Strategy & Development

Building a brand from the ground up can feel overwhelming, but it’s also where the magic begins.

I work with you to uncover your brand’s essence, shaping its mission, vision, and values into a cohesive identity. From creating foundational narratives to developing strategic assets, I’ll ensure your brand becomes the North Star that guides every decision, captures your audience’s attention, and sets you apart in your industry.

Brand Narrative & Communications Strategy

Behind every successful brand is a narrative that resonates and communication strategies that deliver.

I’ll help you craft compelling stories that align with your goals and speak directly to your audience. I provide in-depth content audits, project consulting, and strategic planning to refine your messaging, streamline execution, and ensure your brand connects authentically across every channel.

Go-to-Market Strategy

Launching a product or service requires more than just a great idea—it takes a clear, actionable plan to make an impact.

I work with you to craft a tailored go-to-market strategy that aligns with your goals, audience, and industry. With messaging frameworks to campaign planning, I’ll help you establish a strong market presence and achieve measurable success.

Content Strategy & Planning

Effective content doesn’t just happen—it starts with a plan. I collaborate with you to develop a comprehensive content strategy that aligns with your brand’s goals and engages your audience at every touchpoint. I generate editorial calendars and messaging frameworks to ensure every piece of content is purposeful, cohesive, and tailored to resonate with the right people at the right time. Let’s create a roadmap that turns your ideas into impact.

Pitch & Sales Development

Every great pitch starts with a story that captivates and a strategy that delivers. Whether you’re aiming to attract investors or secure key sales, I craft professional pitch decks and materials that showcase your brand’s value with clarity and impact. Let’s create a presentation that inspires confidence, sparks excitement, and drives results.

Creative

E-Commerce

Turn browsers into buyers with engaging product pages, compelling descriptions, and optimized user journeys. I create content that builds trust, drives conversions, and keeps customers coming back for more.

Email Campaigns

Email marketing is your direct line to customer loyalty. I craft campaigns that engage, inspire action, and build lasting relationships, turning subscribers into loyal advocates.

SMS

Short and impactful, SMS drives engagement and action. From exclusive promos to personalized reminders, I create messaging that connects instantly and delivers measurable results.

Advertising

Great ads grab attention, but exceptional ones convert. I design campaigns that captivate, guide customers through the journey, and turn interest into loyalty and referrals.

Collaborative Implementation

Visual

Effective copy functions symbiotically with creative design. I work closely with each client's design teams to ensure the final product is authentic to the brand's identity, with goal-oriented messaging and supportive optics.

Still shopping for design professionals? Let me know and I'll connect you with some of the best in the biz.

Technical

I coordinate with SEO experts, UX designers, and developers to make your messaging resonate and perform. From search-friendly structures to intuitive user experiences, I help your brand connect on every level.

Still building your technical dream team? Let me know, and I’ll introduce you to top-notch pros who can bring your vision to life.

Want to see some samples?

Peruse my portfolio to find publications from an array of different projects.

I'm happy to provide non-proprietary samples for any of the services you see listed, upon request.

Questions: Answered in this FAQs stack:

What happens after I contact you?

You’ll get a response in 2-3 business days. I’ll ask you for more details about the project and most likely schedule a call to iron out all the details.

How will we collaborate?

We’ll start by setting up a project scope that includes the plan, timeline, and pricing so you can approve it before we dive in. I'll need to be directly connected with any design and technical professionals on your marketing team. You should expect the majority of my correspondence via email, Google programs, and PDFs of deliverables.

Can I ask for edits?

Absolutely! I want you to love what you're putting out there to represent your brand. Two rounds of edits are always included in the price within the project scope. You may request to add to the scope with a proportional price addition.

Are you open for a longer contract?

Definitely. I love one-off projects, but I’m all for building meaningful partnerships, so I’m open for retainer contracts.

Let's work to convert.

Guide your audience through their buyer's journey to become loyal customers that care about your brand.

It's not magic...it's data-driven marketing communication.

Alexa Saltarelli

Pisgah Forest, North Carolina | alexa@chameleon-communications.com

© Saltarelli Communications LLC, 2023